Until recently, health plans were offered only by large and few companies, but this characteristic has changed and the current market has opened up the possibility of operating various health plans with different natures, giving room for the opening of health insurance companies.
Infographic created by Evergreen Medical Services
Health Insurance Company Market
Health plans are getting more and more crowded, as consumers are looking for plans with greater coverage of specialties and without shortage. In such a competitive environment, individual health insurance companies end up preferring to partner with companies through contracts for employee health care, which reduces the uncertainty of the health plan as to the demand for individual contracts and the sustainability of costs without loss. One solution found by various health plans has been to offer plans for the low-income population, which are flexible and cover only certain clinics and hospitals.
Organization of the productive process in the company of health plans
Deciding whether the plan will provide coverage for individual clients or companies or both, which is what mostly happens in the market by providing a greater possibility of demand, is one of the first things before opening your health insurance company.
Health plans work cooperatively on the revenue demanded by clients. This means that the greater the number of participants in the health plan, the better because the plan can pay for more specialties and hospitals and thus serve a larger number of people.
Therefore, health plans should serve small and medium-sized companies with more than 19 employees, to maintain the necessary capitalization margin for coverage and development of the general activities of the plan, and there are health insurance companies that prefer to attend, in the majority, medium and small companies for already having established their market niche.
Competition of the health insurance company
Competition is fierce for the health insurance industry as it covers all niche markets. The big challenge for small and recent health plans is market share. For this, it is necessary to use strategies for the establishment in the market.
To sell health plans, first study the target audience, which companies need to plan and have not yet made contracts, companies that are dissatisfied with the current plan and are already thinking about changing healthcare providers, etc. For sales and customer acquisition, have an efficient telemarketing team, which can be outsourced, and first-class sales representatives with sales capacity that will capture the best customers. The use of cheap brochures service such as 55printing brochures print is important therefore it should be considered from the start.
SWOT Analysis for Health Insurance Company
The SWOT analysis in strategic management studies opportunities, threats, strengths and weaknesses for business in general. For health plans, this is no different. The sector has opportunities, threats and strengths and weaknesses.
Industry Threats – A threat from the health insurance industry is that according to health standards, clients cannot define whether they want coverage for childbirth, AIDS, and transplants. In this way, the plans can’t cheapen their services and the prices end up becoming an obstacle.
Opportunities – opportunities for health plans arise in the face of increasing national population, their habits, rising incomes, increased life expectancy, health concern, and growth of companies that offer health insurance plans. Health insurance companies can differentiate their services by categories such as health insurance for children, seniors, maternity and the novelty of the market, which are the health plans for animals.
Strengths – the strengths for health plans are when plans have a structure for greater coverage in medical specialties, people and companies in various regions with economies of scale.
From the above points, we can conclude that establishing health services must start from a complex plan.